DevelopIQ was delighted to have been recognised by Research In Motion in the BlackBerry® EMEA Innovation Awards last night, winning the Entertainment on BlackBerry accolade.

DevelopIQ, a long-standing BlackBerry Elite Alliance Member and winner of the same accolade in 2009, won the award with the Official Rugby World Cup 2011 App, that provided over a million users in 187 countries with the latest Rugby World Cup news, videos and team information in addition to real-time match statistics and live commentary.

The Entertainment on BlackBerry category is designed to reward apps and solutions that have done something special in entertainment that users can get from their BlackBerry smartphone.

"We felt that Rugby World Cup 2011 was an opportunity to create a brand new mobile sporting experience for BlackBerry smartphone users everywhere. The combination of compelling daily news and video content, real-time match commentary and statistics as well as calendar integration and BBM social integration allowed users to follow their favourite team's progress wherever they were.", said James Shannon, Co-founder and CTO of DevelopIQ.

"The Entertainment on BlackBerry category recognises attributes including "wow factor", market impact, potential to drive purchase intent and potential to become a "SuperApp" - i.e. that it can leverage the BlackBerry platform to interact with other apps and deliver a new layer of value to end users," said Rory O'Neill, VP EMEA Marketing, RIM. "DevelopIQ demonstrated top-class innovative thinking with the Official Rugby World Cup 2011 App, and is a highly deserving winner of this category."

The BlackBerry EMEA Innovation Awards are designed to celebrate partner achievements in delivering that innovation to end users, and to recognise partners who have highlighted the differentiating qualities of the BlackBerry® platform by creating something truly exceptional. The awards recognise a diverse range of innovations for BlackBerry customers, in all areas of their life, whether it is work or personal.

The awards were announced at the BlackBerry Alliance Summit, an annual event that brings together BlackBerry with its Alliance Program partners.

Visit http://www.blackberryalliancesummit.com/awards for the full list of categories and winners.